The Black Walnut - Brand Application

The objective of this project was to build off of the previous branding project by applying my logo and branding to a larger variety of mediums—specifically, a food truck with a menu board. Using a provided template of a blank food truck, I made two initial concept ideas for a Black Walnut food truck. I stuck with my logo’s colour scheme and tried to create visuals that elicited the same feelings and mood as the restaurant itself—cozy and warm, yet modern. Originally, I planned for the menu board to be fixed to the side of the truck itself, but I soon realized that this left no room for the logo on that side. In my final design, I solved this issue by opting for a freestanding menu instead. On the recommendation of a classmate, I also added an altered version of the walnut icon from my logo as a repeated pattern. This added a sense of flow and was the final detail needed to bring the whole design together. For the menu, I emulated the look of a chalkboard, because The Black Walnut uses chalkboard menus at all of their locations. I used handwritten fonts and created some cute food illustrations to create the feel of a real chalkboard. I used Adobe Illustrator and Adobe Photoshop to complete this project.